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There were a few reasons for creating Johnny K's Blog for dart player John Kuczynski. Clearly it makes a nice addition to his online presence. Johnny has a lot of fans as one of the most popular and winning American dart players, and those fans like to follow his tournaments and achievements.

I sensed a bit of frustration from him in regards to updating the Internet. John was spending quite a bit of time updating his fans on MySpace, Facebook and his own web sites. By creating this blog and utilizing the RSS feed, John can now simply post once and the other sites are automatically syndicated with the same post. He can also update the blog from any dart tournament he travels to by using his cell phone, or any Internet connection that is available.

From an Internet marketing standpoint, the blog is great for the search engines and sticky for drawing dart players and fans to read and click through to the web sites where John sells darts and dart supplies.

John loves the blog and as a big fan of his, it has been a pleasure to create and maintain the blog for him.